How to setup your CCTV for Intelligent Operations?

Author admin on January 11, 2023


Are you installing CCTV in your business? Here's how to set it up for Intelligent Operations

All businesses employ some form of video surveillance, and because of developments in technology and AI, we can now mine this data for actionable information. Process of transforming video recordings into practical information on the ground.

Automation powered by AI increases efficiency in the workplace by taking over tedious, repetitive tasks previously performed by humans. This frees up resources for human-centred, higher-value tasks that contribute to the expansion of businesses.

The solution uses video feeds from surveillance cameras installed at the stores to derive key insights such as customer demographics, in-store traffic parameters, store navigation trends, and more to drive actionable plans and strategies to promote better business revenues. 

If you're thinking about installing CCTV at your business, but aren't sure where to put the cameras or what kinds of use cases there are, this #AIforLife blog will help you out.

Leverage Your Surveillance System with Intelligent Video Analytics

  • In order to automate the inspection process and create important insights to aid organisations in making data-driven decisions to enhance customer experience and operational efficiency, these IP cameras can be simply linked with AI-powered video analytics software. The type of analytics on the video footage is dependent on the camera being mounted at the appropriate height and angle with ambient light conditions. The question then becomes how to best put your CCTV system to use in order to gain useful information.
How to Position the Surveillance System for Optimal Utilization of AI Video Analytics Software?

While installing the security camera in your business premises, if you know the most efficient place to position your cameras, including the best height and angle, then it will help you to make optimal utilization of AI video analytics software.

Here, we share the optimal camera position and key places that are vital to cover in the workplace for security and video data insights.

  1. 1. People Count
    people-countPlace a camera above at the entry gate diagonally capture the in-count of people

    The people counting feature lets you know how many people are coming into or leaving your premise. It allows you to gain insight into visitor trends over weekdays, weekends, sales season and understand the visitor-to-conversion ratios. With the help of these insights, you can make a data-driven decision that can improve your marketing program and advertising campaign.

    In order to capture proper insights, it is advisable to install security cameras 10-12 feet away from the front entry gate to provide the best image of any object or person, enabling AI video analytics to extract data on the number of people entering the premises over a given time period. Also, position the camera in such a way that it does not record pedestrian footage outside the business premises. The best-recommended camera installation height is approximately 10-12 feet from the floor.

  2. 2. People Demographics
    People DemographicsPlace the camera with a varifocal diagonally facing entry gate to capture people's facial features

    People demographic detection allows businesses to collect accurate insights, such as how many customers are male versus female and their age range. This insight helps businesses to build effective targeted marketing campaigns based on demographics visiting the store

    To get accurate people demographic insights businesses require cameras with zoom-in-out capabilities installed 20-22 feet away from the entrance gate, improve tracking of who enters the premises and provide a clear view of the person's face features with sufficient lighting.

    When installing the camera near any entrance area, consider pointing the camera in a way that does not cover the pedestrian outside the business premises. Also, think about how the light changes throughout the day. Bright light saturating the sensors on the camera can make the image black, making it hard to see or impossible to recognize the face. To capture the best image quality, position the camera 12 feet above the floor, pointing away from the source of light.

  3. 3. Uniform Detection
    uniformPlace the camera at the billing counter to detect staff uniform

    Staff uniform detection helps measure compliance if staff members are wearing uniforms or not. With this insight, you can determine whether your employees are following uniform regulations during working hours, this can also be used to eliminate employee counting from visitor count, which helps you get accurate customer insights.

    The work area must be clearly visible to obtain accurate insights on uniform detection. To capture such a view, the camera should be mounted on a wall 10 feet from the floor and diagonally across from the staff counter. The surveillance system can thus collect clear footage of the staff at the billing counter.

  4. 4. Staff Engagement / Service time
    Staff-EngagementPlace the camera at the middle of the counter to capture staff-customer engagement at the counter

    Detecting staff engagement is the process of tracking the amount of time that a staff member spends providing customer service at the billing counter. Using these insights, you can analyze average staff-customer interaction time and attended vs. unattended customers, which can help you improve customer service and optimize store operations.

    Positioning the camera diagonally on the billing counter can help you get proper visibility of the staff and customer areas of the billing counter. To properly cover the billing area, the camera should be placed at a height of 10 feet from the floor.

  5. 5. Staff Interaction
    Staff-InteractionPlace the camera at the top of the adjacent wall to capture staff-customer interaction in the store

    Multi-site retail stores usually have complex standard operating procedures as per which all their employees work. With AI video analytics, the regular workflows of the store can be monitored, and instant response to store issues can be identified thus resulting in higher working efficiency of the stores.

  6. 6. Heatmap
    Staff-InteractionPlace the camera diagonally to each aisle to generate heatmap insights

    Heatmap insight is generated by analyzing the traffic patterns throughout the business premise, highlighting the most or least visited pathways and aisles by the customers. Business owners can use this actionable insight to develop strategies, plan campaigns and plan store layout.

    The specific region of interest (ROI) area should be clearly visible to get accurate insight, and for that, the camera should be placed at a height of 10 feet above the floor, providing high-quality images for identification. Pointing the camera lens slightly downwards will give you a better view of both the staff in their uniforms and the customer area.

  7. 7. Queue Detection
    Queue DetectionPlace the camera diagonally to each aisle to generate heatmap insights

    Queue detection provides vital insights such as average queue length, queue length exceeding detection, and average wait time in a queue average service time. By analyzing these insights you can optimize crowd formation and improve customer experience.

    Placing the camera diagonally to the queue counters will provide you with a wider view and allow you to clearly capture queue length and the number of persons waiting in the queue. Position the camera in a way that customer's heads are clearly visible.

  8. 8. Access Authorisation
    Access AuthorisationPlace the camera diagonally to each aisle to generate heatmap insights

    Authorisation access enables only allowed persons to enter a restricted area, using facial recognition to separate authorized from unauthorized personnel. This insight plays a critical role in enhancing safety and security across various industries such as in the banking sector where only authorised persons are allowed to enter bank vaults or in the staff area in an industrial unit where only authorized personnel are allowed to enter.

    In order to get accurate authentication insight, it is advisable to place the camera diagonally at the entry gate at a height of 10 feet above the floor and with sufficient light to get high-quality images for identification. Positioning the camera angle slightly downwards helps to capture the face of each personnel properly.

  9. 9. Intrusion Detection
    Intrusion DetectionPlace the camera diagonally to each aisle to generate heatmap insights

    Intrusion detection alerts if a person tries to enter the business premise during non-working or specific hours then the system automatically identifies that personnel and sends real-time alerts to the concerned personnel which helps in increasing situational awareness and reducing response time to threats. These insights can be extremely useful in a variety of industries, such as banking, where you want to keep track of visitors entering only during specific hours, or in a large industrial unit where identifying intrusion can help you take prompt action.

    To get a clear view of an intruder, it is recommended to place the camera with day and night vision capturing all entry points to the premise. The camera should be at a height of 10 feet above the floor.


A CCTV camera integrated with AI-powered Inspection automation platforms not only protects your business from intruders and thefts, but they also give your business real-time insights and boost its operational efficiency that opens new opportunities for growth. However, merely having cameras is not enough, they need to be installed at the right angle and position to ensure you get the best viewing angle and prevent blind spots.

Considering the above use cases and benefits, leveraging AI-based video analytics software with a surveillance system empowered businesses to accelerate performance and harness the full potential of their data. AIVIDTechvision offers AI and deep learning based Automated inspection platform for multiple industries, including manufacturing, retail, highways, hotels, and healthcare, and it covers the most common use cases for surveillance, security, and customer intelligence. To know more, get in touch with us.

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